Ubiquity of Advertising

Some advertisements I’ve noticed:

Bus/ bus stop- tutors, late night classes, late night transit, various restaurants (The Sink, Beau Joe’s, Half Fast)

My sorority house bulletin board- Restaurants (Cefiore, Rush), Greek event and philanthropies, CU sponsored events

Walking around campus- Club/ cause (recycling, voting), Restaurants, Tutors and study groups, Greek events, CU sponsored events

Email- HungryBuff, Greek events, CU events

Website (CuConnect)- Events (http://www.colorado.edu/events/)

Usually I do not take too much notice to the advertising that surrounds me as I go through my daily life because more often than not I find them uninteresting and irrelevant. However as I took notice the last couple of days for the purpose of this assignment, I realized how immersed I actually am in advertising. I open my email and I have advertisements from HungryBuff informing me of the deals of the week and I log on to my CuConnect page to find lists of ongoing events. I even have advertising happening in my own home, that thanks to this assignment I now notice every time I go through the buffet line. When in comes to the ubiquity of advertising, I would say that it really is everywhere. We’ve developed a society where advertising is the fastest way to get your word out.

If I am sitting on the bus just twiddling my thumbs, waiting for my upcoming stop before I can de-board, I am very likely to check out the advertisements just merely to amuse myself. I can’t say exactly how effective of a method this is, however I can recall a few times that I took mental note of something I saw. I think the same goes for advertising in classrooms, bus stops, dining halls, buffet lines and various other spots of campus. Taking advantage of a person’s lack of amusement, if only for a moment, is a very effective way for people to at least see a company’s name or brand.